Designed to Clean the World

Marketing and Public Relations Services

Target Market

Our primary focus is biobased distributive power generation and associated bioproducts economy that targets communities, rural electric co-operatives and industrial on-site production requiring 100 Kilowatts to 10 Megawatt (MW) of generating capacity, as well as markets requiring smaller scale modular generating systems for the portable delivery of emergency power generation. BDE anticipates an acceptance of its regionalized strategic approach to decentralized power generation as well as the regional application of technological advancements for a sustainable biobased economy.  This strategy that has applications within communities worldwide. The target markets identified by BDE, will be markets capable of sustaining stationary or modular power generation, and an associated bioproducts industry, through a strong and renewable biomass supply.

Marketing and Promotions

In today's world of technological advancements, it becomes essential to formulate a strong marketing and promotional strategy around public image and education. We fully understand the importance of a strong image and will address this client-based service through an aggressive, public awareness campaign founded in education.

BDE has identified seven specific approaches for the successful marketing and promotion of its client's services and biobased program(s). These are Collateral Material, Direct Marketing, Advertising, Promotions, Trade Presentation/Advertising, Public Relations, and Web Development. The decision to utilize the public relations and marketing expertise of BDE will be a client-based process. If a decision is made to initiate these services, BDE stands ready to design and implement an aggressive strategy.

Marketing StrategyBDE's promotional focus will be on the development of industry specific and community-based education programs that focuses on issues such as the following:

1) The advantages of local energy production and conservation.
2) The advantages of a BioDiverse Energies energy strategy incorporating a comprehensive energy portfolio of biomass, waste-to-energy, wind, solar, hydro, geothermal and new fuel technologies and delivery systems.
3) Creating a cleaner environment for the generations to come.
4) Revitalizing local communities through a biobased economy.

These concepts represent but a few of the possible promotions that exist for our clientele.